A lot of small business owners want to use video to grow their brand, but they don’t start because they don’t have many followers. They think, “What’s the point if no one is watching?”They think they need to go viral first.They think followers equal money. They don’t. Right now, there are creators with massive audiences who can't get leads (and make money). Why?Because attention without a system does nothing. Most people are building a platform, not a business. They post content, chase views,...
24 days ago • 1 min read
This week is one of the BEST times of the year to remind people about your business. Everyone is online, everyone is scrolling, and everyone is looking for deals. That means your face and your offer need to be seen. If you have a special Black Friday offer, a consultation, or even a free lead magnet, this is the perfect week to make short, simple videos. Your videos don’t have to be fancy. Just show up, smile, and clearly share what you can help people with. Here’s what to do this week: Make...
about 2 months ago • 1 min read
As we get close to 2026, this is the perfect time to slow down, think, and be intentional about how you want your business to grow. Nothing great happens by accident. Growth comes from having a clear plan and sticking to it. And one of the best tools you can use next year is video. Here are three simple ways video can help you grow in 2026: Show Up Every Week – Make one short video every week that teaches something helpful or answers a common question. When people see you often, they remember...
about 2 months ago • 1 min read
If you’ve been thinking about doing more video for your business but keep telling yourself you’re not ready yet — this message is for you. A few days ago, I decided to post a quick, unpolished TikTok video to promote a small networking event I was hosting. No fancy setup. No editing. Just me, walking and talking to my phone. Within hours, the video started blowing up — hundreds of comments, thousands of views, and people asking how they could join the group. By the next morning, it had over...
about 2 months ago • 1 min read
Let’s get real for a second—many people over 40 hesitate to start on YouTube because they think it’s “too late” or that younger creators have the advantage. But here’s the truth: your experience is the advantage. You’ve spent years building real knowledge—helping clients, solving problems, and learning what actually works. That’s what people want to hear. YouTube isn’t about being trendy; it’s about being trustworthy. If you’ve been thinking about starting or growing your channel, here are a...
3 months ago • 1 min read
Here’s one of the biggest mistakes I see people make when starting with video: They try to write out every single word. And what happens? They sound stiff, nervous, and unnatural — like they’re reading from a script. Here’s the truth: you don’t need a script. You just need an outline. Outlining helps you sound real and confident while keeping you on track. Here’s how to do it: Pick your topic – Choose one idea per video. (Example: “3 things to know before buying your first home.”) Write 3–4...
3 months ago • 1 min read
One of the biggest roadblocks I hear is: “I don’t have time for video.” But here’s the truth: with the right plan, you can record 4 five-minute videos in just 1 hour—enough to cover a full month of content. Here’s the system: Pick 4 topics in advance – Choose questions your clients ask you all the time. Each topic becomes a single 5-minute video. Batch record – Block out one hour, set up once, and hit record 4 times. You’ll save time because you won’t have to reset your equipment or mindset...
3 months ago • 1 min read
A lot of people think video is only for the young, tech-savvy crowd. But that’s not true at all. One of our clients, a realtor over 40, has gained more than 900 YouTube subscribers in under 6 months. Even better—she now gets new leads every single week for her real estate business. Her secret? She didn’t try to be perfect. She simply showed up as her authentic self and followed the simple techniques we teach. If you’ve been putting off video because of fear, here are a few practical steps you...
4 months ago • 1 min read
Let’s be real — running your business already takes up most of your time. So how are you supposed to make content too? Here’s the truth: You don’t need more time—you just need a simple system. In this quick video, I break down 3 ways to start creating videos (especially for YouTube) even if you’re super busy. These are the same steps I use to help clients get thousands of views every month—even with packed schedules. Here’s a sneak peek: Batch Everything Set aside just 1–2 hours a week to...
10 months ago • 1 min read